10^6 All Time Pageviews: why all the attention?

"If I had a mutant strain for every misattributed quote on the internet, I'd have over a million mutant strains" -- Salvator Luria

Since the above quote is obviously misattributed, a trend that will no doubt get worse before it gets better [1], it's worth reflecting on how pageviews get counted and the workings of the attention economy.

As of February 10, Synthetic Daisies blog has 1,000,000 page views. One million! Ten to the sixth power! After 17 years, 1 month, and 16 days of posting, then not posting, and finally doing a lot of cross-posting, all while specializing in nothing. All the while not (as far as I know) having been mentioned in the Epstein files [2]. In fact, being skeptical of tech hype and dismayed by scientific racism. And with a nearly unbroken streak of Darwin Day posts since 2009, and many posts on science communication and open access. In terms of volume, this blog peaked in the 2012-2014 period and have declined since, as did a lot of science-oriented blogging enterprises.

In the past 2 years or so, there has been a great uptick in pageviews [3]. I am not sure why, although word on the light cycle trail is that most internet traffic is the product of automation. Nevertheless, a million pageviews of content is something of a milestone. Not least of which is that I can continue my pageview milestone/solar system metaphor. So here it is, "Synthetic Daisies blog" (a.k.a. Voyager 1) leaving the solar system.

As for the attention economy, it does seem that things with deep academic content do not get the numbers of views or followers that shallower content or (especially) conspiracy theories do [4]. In my mind, this is baked in: for YouTube content, this can be demonstrated. So much for monetization! Although revisiting an early post on the arcanocracy might address some of this.  

References:

[1] Garry et.al (2024). Large language models (LLMs) and the institutionalization of misinformation. Trends in Cognitive Science, 28(12), 1078-1088.

[2] a) apparently, this blog is officially run by a "loser", b) we really need to revisit the relationship between Epstein, John Brockman, Adam Bly, and the popular science of late 2000s vintage. I was a big fan of Seed Magazine and Edge.org, which were apparently edgy in more ways than one.  

[3] The 500,000 pageviews milestone was reached in December of 2022.

[4] While a lot of this is platform-dependent, some of this is affinity scam dependent. See Joe Rogan and his relationship with Spotify.

G:P:C (Genotype:Phenotype:Culturtype) Maps

For Darwin Day 2026, I will introduce a method and theory for multiple types of inheritance called Genotype:Phenotype:Culturtype (G:P:C) Maps. While dubious attempts at understanding culture in Darwinian terms were advanced in the 19th century, it wasn't until the 20th century that evolutionary approaches to culture matured [1]. These approaches, advanced by Boyd and Richerson [2] and Cavalli-Sforza and Feldman [3] identified cultural evolution as units of inheritance subject to mutation and recombination. These approaches are influenced by biological evolution, while also serving as a metaphor that brings cultural change in line with biological evolutionary change. What goes on inside of a population of organisms ultimately ties together culture and biology, there are additional factors and types of explanation necessary that allow us to map from biology (both genotypic and phenotypic aspects) to culture [4].

The approach sketched out here expands on the concept of Genotype: Phenotype (G:P) maps which provide a means to characterize a mapping of the genotype to a phenotype [5]. Let us take a very small G:P example (Figures 1 and 2). We might think that the simplest relationship would be a 1:1 mapping, with the genome collectively serving as a blueprint for the phenotype. But this simplistic mapping scheme results in a linear, low-resolution phenotype. In such cases, mutations or recombination in each gene have direct effects in the phenotype. The resulting linearity also works against evolvability of the G-P map [6], as every new trait would require a new gene. Simply duplicating genes might appear to solve the problem, but this ultimately results in an extremely large genome.

Figure 1. Five examples of relationships between Genotype (G), Phenotype (P), and Culturtype (C) featuring the convergence and divergence of braided structures and 1:1 mappings. From left: 1) 1:1 mapping between G and P, divergence between P and G; 2) divergence between G and P, convergence between P and C; 3) terminal effects at P; 4) convergence between G and P, divergence between P and C; and 5) convergence between G and P, 1:1 mapping between P and C.  

Another issue is the information content of a 1:1 mapping. Mapping one gene to one phenotypic trait results in a blocky, 1 bit representation. While we can specify as much detail as we would like in a single gene, it can only be turned on or off in a switchlike fashion. This is a common feature across the tree of life, and basic regulatory mechanisms exhibit common ancestry among bacteria (start sites and modulation) and in the Last Universal Common Ancestor (LUCA; an RNAP that predates DNA replication) [7, 8].

A much more realistic scenario is a G-P map where multiple genes contribute to a single trait, and each trait is the product of epistatic interactions between genes [9]. This not only provides compensatory routes to a partial phenotype in case of functional loss yet also provides a source of regulation resulting in phenotypic variation. Such a nonlinear approach moves us away from the “genes as blueprint” view, and towards a different view of G-P maps. This alternative view enables an emergent approach to gene regulation, where different versions of a phenotype can arise from the same set of genes. The G-P map is thus defined by pleiotropic interactions, which can be mapped out as the translation from one gene to many phenotypes.

G-P maps are defined by convergence as well as emergence. Convergence can be characterized by phenocopying or buffering, or where a single phenotype can result from multiple genotypic interactions. Genotype networks possess a small-world network architecture with assortativity [10].  

Figure 2. An example of a G:P:C mapping. Each dot is a unit that corresponds with its level: red dots (G, or genotype) are equivalent to alleles, blue dots (P, or phenotype) are equivalent to affordances, and green dots (C, or culturtype) are equivalent to cultural variants.

In Figure 2, we can see that a G-P map (and by extension the G-P-C map) is constructable as a set of topological braids: branching and convergence patterns between two 1-D physical maps of the genotype (bottom) and phenotype (top). We are interested in a level above the phenotype, however, and this is where our third physical map (culturtype, Figure 2B) comes into play. A culturtype is the culture in which a phenotype operates. Each culturtype is a distinct form of practices and behaviors that shares attributes with other culturtypes. Culturtypes also have a connection to both the genotype and phenotype, offering a means to adapt to environmental conditions when genotypes cannot. From an embodied perspective, collective behaviors can be shaped by the phenotype, which should then map to the culturtype. The mapping between the phenotype and culturtype is similar in nature to the genotype-phenotype mapping. In particular, the relation between phenotypes composed of affordances and culturtypes composed of variants allows us to understand embodied, embedded, and extended cognition in the context of biological diversity [11]. The equivalent of epistasis is a more generic one-to-many mapping, typified by differences in cultural practice. This is typified by branching patterns. By contrast, convergence is defined by functional buffering and similar cultural practices derived from different phenotypes.  

Topological braids [12] consist of strands that represent single pathways that map between different sets. In our example, each genotype:phenotype path is defined by a subset of braids, each braid being assigned a braid word as a means of credit assignment. Likewise, each phenotypic component has a subset of braids leading to a culturtype. The G:P:C map is an open braid system in which the number of braids nor number of units at each level remain constant, connecting the open nature of genotype, phenotype, and cultural diversity.  Future work might incorporate a phylogenetic approach where braids are mapped to a reticulating phylogenetic tree, where temporal relationships can also be addressed.

References:

[1] Lewens, T. and Buskell, A. (2013). Cultural evolution. Stanford Encyclopedia of Philosophy, https://plato.stanford.edu/entries/evolution-cultural/

[2] Boyd, R. and Richerson, P.J. (1985). Culture and the Evolutionary Process. University of Chicago Press.

[3] Cavalli-Sforza, L.L. and Feldman, M. (1981). Cultural Transmission and Evolution: a quantitative approach. Princeton University Press.

[4] Claidière, N., Scott-Phillips, T.C., and Sperber, D. (2014). How Darwinian Is Cultural Evolution? Royal Society B, 369(1642), 20130368.

[5] Alberch, P. (1991). From genes to phenotype: dynamical systems and evolvability. Genetica, 84, 5–11.

[6] Wagner, G.P. and Zhang, J. (2011). The pleiotropic structure of the genotype-phenotype map: the evolvability of complex organisms. Nature Reviews Genetics, 12(3), 204-213.

[7] Kuo, S-T., Chang, J.K., Chang, C., Shen, W-Y., Hsu, C., Lai, S-W., and Chou, H-H.D. (2025). Unraveling the start element and regulatory divergence of core promoters across the domain bacteria.  Nucleic Acids Research, 53, gkaf1310.

[8] Koonin, E.V., Krupovic, M., Ishino, S., and Ishino, Y. (2020). The replication machinery of LUCA: common origin of DNA replication and transcription.  BMC Biology, 18, 61. 

[9] Pigliucci, M. (2010). Genotype–phenotype mapping and the end of the ‘genes as blueprint’ metaphor. Royal Society London B: Biological Sciences, 365(1540), 557–566.

[10] Aguilar‐Rodríguez, J., Peel, L., Stella, M., Wagner, A., and Payne, J.L. (2018). The architecture of an empirical genotype‐phenotype map. Evolution, 72(6), 1242–1260.

[11] Alicea, B., Gordon, R., and Parent, J. (2023). Embodied Cognitive Morphogenesis as a Route to Intelligent Systems. Royal Society Interface Focus, 13(3), 20220067.

[12] Weisstein, E.W. (2025). Braid. Wolfram MathWorld. https://mathworld.wolfram.com/ Braid.html AND Artin, E. (1950). The Theory of Braids. American Scientist, 38, 112-119, 1950.